Our December article for Being Latino focuses on Chef Eddie Cotto, owner of the restaurant Me Casa in Jersey City.
“I’m here because I love to cook.” To say that Chef Eddie Cotto is passionate about Puerto Rican food is an understatement. He’s on a mission, plate by plate not just to change, that’s too simple, but to revolutionize how Americans view his familial cuisine.
The Brooklyn born and raised former financier says, “I dream big, never small.”
Chef Cotto aspires to see Puerto Rican food as ubiquitous as Mexican and Cuban food is throughout the United States. According to him, Puerto Ricans have not tooted their horns loud enough and have fallen short marketing their cuisine to a crossover audience as Mexicans and Cubans have. “Have we really made a mark on the world, culinarily, to really claim our spot? That’s where I think we haven’t.” The result, according to Chef Cotto is that many Americans identify and categorize Latino cuisine as either Mexican or Cuban. Read more